Mac Gangam on the market’s shift toward quality in DOOH

At DDX Asia 2026, Mac Gangam observed that the Indian DOOH industry is beginning to prioritise product quality and long-term reliability over purely price-driven decisions. Based on conversations with visitors and clients at the show, he noted that many buyers who earlier opted for lower-cost solutions are now recognising the long-term implications of those choices, from performance issues to higher ownership costs. As a result, there is growing interest in dependable technology, better service support, and solutions designed to last, signalling a gradual maturation of the market as digital out-of-home adoption continues to expand across India.