Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard

Netflix rolled out a topical out-of-home campaign to promote The Night Agent Season 3, leveraging post-Valentine’s Day sentiment with a witty, conversation-starting billboard.

The creative featured a minimalist yet striking layout — dominated by Netflix’s signature red “N” and a marquee-style message reading: “V-Day may be over but you can still get some ‘Night’ action.” The clever wordplay tied romance season buzz with the show’s title, repositioning the spy thriller as the next binge-worthy “night” obsession for audiences.

Executed across high-visibility outdoor locations, the campaign used humour and cultural context to cut through advertising clutter. By aligning the show’s promotion with a real-time calendar moment, Netflix reinforced how entertainment marketing can turn everyday occasions into sharp, scroll-stopping — and street-stopping — OOH storytelling.