IGP launches two-way interactive billboard for Valentine’s Day gifting

Valentine’s Day has evolved to become much more than flowers and chocolates, emerging as a celebration of emotion, expression, and connection, as consumers increasingly seek meaningful and shareable ways to express love. This season, IGP, a global D2C multi-category gifting platform, is launching its Valentine’s Day campaign, “In My Lover Era”, bringing love into the heart of Mumbai through the city’s first-ever two-way interactive digital hoarding, turning personal messages into a larger-than-life public moment, and giving people the rare thrill of seeing their feelings light up a city landmark.

At the heart of the campaign is IGP’s larger-than-life interactive digital hoarding at Carter Road, Bandra, one of Mumbai’s most vibrant public spaces. Reimagined as a live emotional canvas for the city, the hoarding invites people to pause, participate, and put their feelings out into the world.

By scanning a QR code on the hoarding, passers-by are directed to WhatsApp, where they can send their Valentine’s messages instantly. Within moments, these messages appear live on the screen, turning private thoughts into public declarations of love. From heartfelt dedications and friendship shout-outs to spontaneous notes of self-love, the installation transforms the iconic Carter Road promenade into a living wall of emotions, where love unfolds in real time and the city becomes part of the story.

The activation reflects a growing cultural shift where emotional expression is no longer seen as guarded or restrained. Instead, it celebrates love that is open, intentional, and proudly visible. From romantic notes and friendship dedications to messages of self-love, the hoarding creates space for people to express what they feel-out loud and without hesitation.

Commenting on the activation, Tarun Joshi, Founder and CEO, IGP, said,
“The gifting category is evolving from transactional purchases to experience-led and personalised expressions, and at IGP, we are actively shaping this shift through technology. As a tech-first brand, personalisation sits at the core of how we design both our products and experiences. Through this two-way interactive digital billboard, we are transforming traditional outdoor media into a participatory, personalised gifting moment, where people can see their own messages go live instantly in a public space. This activation reflects our focus on building immersive, real-time experiences that allow consumers to express emotions the moment they feel them, making gifting more immediate, meaningful and memorable.”

Through a blend of technology, on ground storytelling, and emotional connection, IGP’s Valentine’s Day initiative reinforces the brand’s belief that love is about showing up, expressing yourself, and making moments memorable.

This Valentine’s Day, IGP goes beyond gifting to create experiences that spread happiness, spark smiles, and celebrate love in its simplest, most heartfelt form.