Coopers Brewery takes ‘Forever Original’ with integrated OOH rollout

Coopers Brewery has rolled out a national campaign built around its enduring brand platform, Forever Original, extending the idea across high-impact out-of-home and integrated media touchpoints. The campaign reinforces Coopers’ independent legacy and distinctive brewing philosophy, positioning the brand as one that has stayed true to its roots while remaining culturally relevant.

At the heart of the execution is a strong OOH presence, with bold creative designed to cut through cluttered urban environments. The visuals lean into simplicity and confidence, using unmistakable brand cues and direct messaging to reinforce Coopers’ point of difference in a highly competitive beer category. Rather than chasing short-term trends, the campaign focuses on long-term brand equity, reminding audiences of Coopers’ originality and independence.

The outdoor rollout is supported by broader media activity, ensuring consistent storytelling across channels while allowing OOH to play a central role in building scale and memorability. By anchoring the campaign in physical, high-attention environments, Coopers leverages OOH’s ability to deliver stature, credibility, and repeated exposure — reinforcing Forever Original not as a slogan, but as a lived brand truth.