Network Media Solutions bags exclusive branding and promotion rights for Zoreko gaming centers

Network Media Solutions has secured exclusive long-term rights for branding, promotions, and co-branding monetization across all 17 Zoreko Gaming Entertainment Centers in India, with more outlets expected to open soon. The five-year agreement marks a significant addition to the company’s experiential media portfolio, bringing on board a unique environment that blends cutting-edge gaming with lifestyle and entertainment. 

Zoreko Gaming Centers offer a comprehensive entertainment experience under one roof spanning arcade games, ticket redemption setups, VR, interactive formats, bowling, and cricket  along with high-end F&B options, fine-dining setups, and event venues. With this partnership, Network Media Solutions opens up a diverse spectrum of branding avenues ranging from traditional formats like standees and welcome arches to immersive digital screens, promo kiosks, and game-based sponsorships. 

Brands can now integrate with the Zoreko ecosystem via naming rights, in-game software-based placements, tournament sponsorships, branded game tags, F&B table branding, and even by sponsoring game prizes. These spaces offer high footfall, a young demographic, and a high-engagement environment  making it a powerful proposition for marketers looking to tap into the gaming and youth culture. 

Speaking on the partnership, Ajaz Memon, Managing Director and Partner, Network Media Solutions, said: “As someone who has been a passionate gamer for decades, this collaboration is especially close to my heart. Zoreko offers an immersive, all-round entertainment environment, and we’re thrilled to bring brands into this high-energy space with truly innovative media opportunities. This is a first-mover opportunity for brands looking to make an impact where attention is naturally high and engagement is genuine.“