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industry updates
Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution
On how the LED market dynamics can shift from price to solutions
Lloyd puts its TV screen on a billboard in Noida
HARIBO gives Starmix a creative OOH makeover
OOH’s Adtech Moment: Are We Ready to Claim it?
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Showcase
Flipkart Minutes stretches aarti lyrics across OOH this Ganpati season
While you were busy singing “Ganpati Bappa Morya”, Flipkart Minutes got a billboard to sing along too, turning a familiar...
Havells adds a 3D festive twist to OOH this Ganpati season
Executed by Posterscope India, the Havells hoarding uses 3D elements to give its Ganpati communication added depth and visual presence...
Ownly brings ‘Mooshak on Wheels’ to Hyderabad this Ganesh Chaturthi
This Ganesh Chaturthi, Ownly took its brand presence beyond the screen and onto the streets of Hyderabad with “Mooshak on...
AAP-GFP takes its electoral message to Goa’s OOH landscape
Ahead of the 2027 Goa Assembly elections, the Aam Aadmi Party and Goa Forward Party have taken a pointed dig...
bigbasket’s Modak Meter gets Mumbai’s volume up for Ganpati Bappa
The activation was conceptualised by Bare Bones Collective and executed by MOMS Outdoor
DOOH
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...