Campaigns
Vodafone innovates with’Choose Your Number’
Vodafone innovates with’Choose Your Number’
Vodafone, the telecom services major recently launched an OOH innovation for its”œChoose Your Number†scheme which was tied to the brand’s IPL 7 campaign in the Kolkata market. The OOH specialist agency, Kinetic partnered with the brand in executing the innovation which aims to inform the OOH audience that they can choose their favourite / auspicious number while taking a new connection from Vodafone. To create a high brand recall for the communication, the innovation was deployed at E.M. Bypass, a key traffic crossing in the city.
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Campaigns
IKEA puts the mess behind its tidy billboards
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Campaigns
Spotify turns fan-made playlists into hyperlocal OOH
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report