OOH Sure!
‘The demand for transparency has gone up in these Covid times’
‘The demand for transparency has gone up in these Covid times’
Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner