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Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
Programmatic is connecting DOOH to mainstream media ecosystem: Gulab Patil, Founder & CEO of Lemma
“Our endeavour is to help media owners get the best returns that encourage them to invest more in the business,” states Gulab Patil in an interview with Rajiv Raghunath. He cites how programmatic assists DOOH advertisers at different stages — planning, real-time audience targeting and ad serving, and post-campaign analysis.
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Campaigns
DS Group launches ‘Living Billboard,’ A Green Plantation Drive
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Digital Display
Times OOH installs curved LED videowall at Goa Airport
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Campaigns
Tommy Watches’ ‘Time For A Hilfiger Holiday’ campaign
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Markets in Focus‘The OOH market here is functional and consistent, but it is still primarily local.’