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‘Top-of-the-mind recall critical for demand generation, supply management’
‘Top-of-the-mind recall critical for demand generation, supply management’
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
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Toppers shine in Allen Online’s OOH Campaign
The campaign is executed by Laqshya Media Group
Roff takes humor route with ‘Naak kat gayi’ OOH campaign
The campaign is conceptualised by Ogilvy India
Adidas Originals launches Panda-themed OOH installations in China
The campaign features a series of life-sized panda sculptures, each dressed in custom Adidas tracksuits and sneakers.
Renault unveils iconic art installation at Delhi International Airport
The installation is done in partnership with OMD India and Osmo
HUL Vim’s creative salute to Navi Mumbai
The campaign is executed by Rapport at Nexus Seawoods Mall
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
JCDecaux India partners with VIOOH to unlock programmatic DOOH at Bengaluru airport
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million...
Born Free calls for an end to the captivity of great apes in DOOH campaign
The screen space was donated and planned by Ocean Outdoor under its Drops in the Ocean programme which awards a...
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InsightsDipankar Sanyal on the need for iconic OOH destinations in India
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CampaignsNykaa’s new OOH campaign is all about staying ahead of the curve
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Industry NewsIOAA urges Finance Minister to cut GST on Outdoor Ads from 18% to 5%
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OOH Adtech
Lemma hits global milestone with 3.5 million DOOH screens