A razor sharp statement?

No grand statements, no flashy images. Just a display and that says it all. Indeed, this OOH display by leading razor blade manufacturer Super-Max has been doing the rounds on social media and it points to the sheer ingenuity of the display.

The brand with a large product portfolio that covers the personal care & grooming category has chosen the OOH route to create a high brand recall value that outlives the campaign tenure. For a brand with a global presence and operating in the mass category, all it takes is a simple stroke of creativity in a medium like OOH to reiterate the brand proposition and generate buzz in the social media space.