Netflix beams ‘Stream Fest’ on OOH canvas

OTT major Netflix has rolled out an OOH campaign to promote its unique free streaming service that will be available to consumers on December 5-6. The campaign which has been unfurled at multiple locations including Delhi Metro transit points features messages, encouraging people to keep aside their regular engagements and access Netflix to watch blockbuster films, popular series, award-winning documentaries and reality shows.

OTT viewership had surged in the months of national lockdown, and started to taper down as the Unlock phase began. The OTT platforms are now stepping up their brand campaigns to retain and grow their viewership base. This campaign is seemingly one such initiative, innovative at that.