Campaigns
Lemma displays solidarity on digital media
A programmatic campaign was launched for 9 minutes as per the Prime Minister’s appeal in Pune
Along with the entire nation, Lemma, a programmatic DOOH platform also planned to participate in 9 minutes light up initiative urged by the Prime Minister Narendra Modi but in a unique way. The pDOOH company demonstrated the solidarity with the help of the digital campaign launched in Pune where the message showcasing a diya was displayed for 9 minutes at 9pm on 5th April. The programmatic campaign was kicked off on some 10 digital screens available in the city.
Talking about the campaign, Merlin Coutinho – Marketing Head, Lemma said, “The OOH industry globally is in darkness with articles after articles outlining the decline in business as the world comes to a standstill. Lighting this candle virtually is in a way giving hope to the OOH industry and media owners that this darkness will be dispelled and we’d come back stronger and Brighter!”
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