Campaigns

Cars24 invites customers to sell 2nd hand cars at a go

Milestone Brandcom executed the campaign using a mix of large format billboards, bqs, bus media, unipoles and gantries

Published

July 25, 2018

Cars24, a platform that makes selling of second-hand cars an easy, fair and quick experience, launched an innovative OOH campaign in Bengaluru, focusing on inviting customers to sell their cars at the city’s Cars24 branches on their very first visit. Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, executed the extensive OOH campaign.

The campaign is based on the insight that, in the current times, the selling of second-hand cars in India is an extremely complex process. In this market, car owners have to visit or meet a number of buyers before making that sale; Cars24, a focused and specialised player in this domain, intends to make this easy with its unique process allows the sellers to get the right price for their cars on their very first visit.

The campaign, spread over 70,000 sq.ft, used a mix of large format billboards, bqs, bus media, unipoles and gantries. Milestone Brandcom selected strategic locations including arterial routes, corporate areas, market areas, and motor garages to reach out to the brand’s core TG.

Gajendra Jangid, VP – Marketing, Cars24 said, “we aim to provide a quick and convenient way for car owners to sell cars in India. The campaign was strategically placed to test the OOH medium and to understand its impact from conveying the brand communication to a wider audience. This quarter of the year is always good for used car market and we wanted to create a huge noise before the festive season.”

Commenting on the campaign, Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom said, “We got an opportunity to introduce Cars24 to its core consumers through OOH and we have left no stone unturned to create a high impact campaign for the brand. The idea was to create buzz and drive home ample curiosity among consumers to visit the store and get a first-hand knowledge of the value of their respective cars.”

“It’s a delight to witness such an outstanding response to this campaign. The planning of each site was done using detailed understanding of the city’s traffic pattern and showroom locations. Each site chosen is in a high-impact zone, ensuring maximum visibility. The innovation has already generated extensive exposure and significant buzz,” he added.