Brand Insights

OBC casts Huda City Centre station in its corporate hues

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers

Published

June 13, 2018

Bhawana Anand

Oriental Bank of Commerce (OBC) has established a huge brand presence at the Huda City Centre in Gurugram by unveiling its branding of the metro station at the location. The bank had taken over the semi-naming rights of the Huda City Centre station.

The BFSI brand has undertaken extensive branding of the media properties at the station, using its brand colours and identity, highlighting the various offerings to the customers. This includes the branding of ambient touchpoints in the station like stairs and elevators.

Huda City Centre is the terminal station on the Yellow Line connecting Delhi and Gurugram. As per DMRC 2016 figures, the station sees the movement of 52,000 commuters every day.