‘Lost in Space’ carves its own space in the outdoor

‘Lost in Space’, launched on Netflix, made a stunning presence in the outdoor with remarkable innovations and other OOH branding. The campaign, which was launched internationally with a big rollout in India, arrested the attention of the masses, especially the sci-fi fans in Delhi, Mumbai and Bengaluru. In India, Kinetic India handled the media buying and execution of the campaign.

Both, the creatives and media planning strategies amplified the impact of the campaign. Executed worldwide, there were three different sets of creatives spotted to instigate the audience with the powerful imagery — Robot facing Will Robinson, the crashed 3D Jupiter 2 spacecraft and the 3D UFO innovation.

The campaign was writ large on digital formats in malls. Cluster branding was another key dimension of the campaign.