Contracts & Investments
‘Delhi NCR is bristling with OOH growth opportunities’
Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion
At his most interactive session at Delhi-NCR Talks OOH, Suresh Balakrishna, CEO, Kinetic Advertising India, started with engaging attendees to talk about the city and went on to present the most interesting plethora of data that indicates the city and the region is beaming with opportunities, when it comes to tap the potential of out-of-home advertising. With youngest and most aspirational consumers residing in this region with increasing purchase power with the collective attitude towards fast adaptation and exploration, the city is presenting much bigger growth opportunity than any other Indian metro.
According to him, with significant advertisers belonging from the city and more ognanized measures taken to improve the media, the city is expected to be the first to host digital OOH in the country.
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