Campaigns
CAIT, Mastercard roll out Digital Rath to promote ‘Cashless Bano India Campaign’
Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetization
Earlier this year, CAIT and Mastercard had joined hands with NDTV to launch a five city digital payments and GST adoption drive – Cashless Bano India. Therefore, in continuation with that campaign, a fresh Cashless Bano India campaign is being launched today targeted at promoting digital payments usage by the merchants.
Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetisation. The 
campaign will highlight the incentives for cardholders when they use their Mastercard at the participating merchants. Merchants for every Mastercard transaction will also be eligible to win rewards. The campaign will be operational till the December 31 with prizes to be announced on January 26, 2018.
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Campaigns
Sunfeast Dark Fantasy activates ‘Party with SRK’ campaign with Live Party on a Hoarding
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Industry NewsGeopath and OAAA Advance Next-Gen OOH Measurement with Ipsos Pilot
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PeopleMultiply Media Group appoints Elie Hajjar as Chief Operating Officer
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Insights‘It cost me a promotion, after that, I never said no to anything’