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Madison Media brings on board Saurabh Tyagi to head Titan Media AOR

Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets

Published

July 19, 2017

M4G Bureau

Madison Media has announced the appointment of Saurabh Tyagi as General Manager to head the Titan Media AOR based in Bengaluru. Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets – India, Vietnam and Malaysia. He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning.

Saurabh, an engineering graduate with an MBA from Welingkar Institute started his career in Madison Media where he was working on the Godrej account for a period of two years. His international assignments include as General Manager of Vivaki, Vietnam and Client Leader for Unilever at Mindshare Malaysia. He was also a Business Director at Starcom and Maxus for a period of 6 years in between.

Says Dinesh Rathod, COO, Madison Media Omega, “I am delighted to have Saurabh join and lead our dynamic team on Titan and am sure he will add a lot of value to the client’s business and our existing team”.

Saurabh Tyagi said on his appointment, “I am excited to join Madison Media back. I started my advertising career with Madison and it has been an agency that exemplifies integrity across the board whether dealing with clients, media owners or employees. I am looking forward to leading a talented team on an exciting client like Titan with its portfolio of iconic brands and contributing to their success in time to come.”