Campaigns
NY-based Brooks Brothers spreads reasons to love Supmia
The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.
To showcase New York based Brooks Brothers’ Supima-made products, the company is kicking off a multiplatform marketing campaign illustrating its long standing partnership with Supima. In NYC, Brooks Brothers unveiled Supima-themed MTA trains featured on the Grand Central – Times Square shuttle.
The train car exteriors and interiors were completely wrapped in the brand’s timeless blue oxford cloth arranged as blossoming flowers and alternating cotton bolls. Further, Brooks Brothers/Supima advertising is prominently displayed throughout Grand Central Station and Penn Station as well as on New York City busses.
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Creative Concepts
Seoul sees Nike’s latest football impact installation
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Innovative Use
Rare Beauty launches scratch-and-sniff billboards for new fragrance
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Company News
BIG FM relaunches its OOH Vertical- BIG OOH (Formerly BIG Street)
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People
Abhijit Sengupta, CEO of OAP Mediatech joins OOH Capital as a Partner