Swiss OOH firm setting up escalator e-panels in Zurich railway station

Switzerland’s leading OOH company APG|SGA is installing a total of 64 Escalator ePanels on five busy escalators at the heart of Zurich’s main station, according to the company’s website as featured in the FEPE International’s newsletter. The 32” screens are mounted in a sequence – two escalators each have 16 or 12 screens and one escalator has 8 screens. The dynamic screens offer creative flexibility with unlimited design possibilities, thus ensuring high-impact advertising campaigns.

In the modern Löwenstrasse and Museumstrasse low-level stations in Zurich, Switzerland’s largest main station, five busy hotspots are being equipped with 64 Escalator ePanels. Multiple successive screens with dynamic image flow technology will accompany passengers up and down the escalators. Escalator ePanels are suitable for individual, multiple or synchronously played still images or animations. They support the storytelling with moving images and messages that cross the screens. “The creative design possibilities are practically endless, creating new scope for extraordinary advertising effects. The target group will be reached in a receptive waiting situation and can be accompanied for the entire escalator journey. This format gives new meaning to storytelling with moving content and attracts a great deal of attention,” according to Head of Partner & Product Management, Beat Holenstein.

High-impact, flexible and innovative

The long descents and escalators in the low-level stations have created a new, unique environment that enables the innovative implementation of Escalator ePanels in Switzerland. “Together with SBB and its market partners Kilchennmann AG and Burri Public Elements, APG|SGA developed these special advertising media over two years. The use of high-quality materials means they integrate perfectly into the infrastructure. The Escalator ePanels set new visual and technical standards,” explains Head of APG|SGA Rail, Chris Mühlemann, who is responsible for implementation.