Campaigns
Creating a lager effect
WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.
WURST, a German beer hall & restaurant brand found 2014 Oktoberfest beer festival an appropriate time to connect with huge audiences. To entice the audience, the brand kicked off an OOH campaign showcasing huge beer mugs. WAX agency ideated and executed the campaign for the brand, which saw different ambient innovations executed on roads.
- Beer posters: These posters were placed along 4th Street in Calgary leading up to WURST to promote Oktoberfest.
- Statues: The agency placed German alpine hats, a sign pointing to WURST on these statues at 17th Ave and 4th Street in Calgary to kick off Oktoberfest.
- 3D Posters: These die cut posters were placed on wild poster boards around Calgary. Each was posted with an intentional bend to exaggerate the body part in the photo.
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New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
Executed by Ginger Monkey LLP with Sakshi Advertising, the activation turned a baggage carousel into an unexpected showcase for New...
Spotify turns fan-made playlists into hyperlocal OOH
The campaign is executed across New York, Miami and LA in partnership with Uncommon Creative Studio
The Laughing Cow drives a giant cheese wedge through Minneapolis
The dairy brand takes its iconic triangular cheese format off the pack and onto the streets with a full-sized branded...
IKEA puts the mess behind its tidy billboards
IKEA turns its outdoor advertising into a literal before-and-after, showcasing a picture-perfect room on the front and the everyday clutter...
Sky Sports kicks off 1,500 live matches with a giant 3D mural
Executed by RapportWW, Sky and Sky Creative at 32 Redchurch Street in Shoreditch, the campaign turns a street wall into...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
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The consumer electronics giant has rolled out a large-scale global OOH campaign across some of the world's most iconic digital...
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Campaigns
IKEA puts the mess behind its tidy billboards
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Campaigns
Spotify turns fan-made playlists into hyperlocal OOH
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Campaigns
New Balance & Flipkart Unique give AC Runner an arrival worth stopping for
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Industry NewsIndia’s OOH market is evolving into a more technology-driven ecosystem: PwC report