Campaigns
2013 OBIE Awards
Outdoor Association of America (OAAA) is the lead trade association representing the OOH advertising industry in America. The OBIE Awards that are given away by OAAA recognize excellence in OOH creativity. Presented in the next few pages are the Gold Winning entries in this year’s OBIE Awards.
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative ConceptsSignpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples