Campaigns
Scaremongers
Imagine you are driving the car just behind a truck from which a ghost seems to have come out and about to pounce on you right out of one of the scariest movies you’ve seen… spine chilling right?
This is exactly how some people in Toyko felt as a truck promoting the Japanese horror movie Sadako 3D with a huge Sadako ghost/monster thing on the back went around the city. Adding to this, there were people moving with such attire all over the city. Agency Dentsu inc. Tokyo, Japan, scared the city and the inquisitiveness lead the people to the theatres to excite their horror senses.
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Brand Insights‘OOH is how we show up in someone’s city, their neighbourhood, their daily commute’