DMRC takes unique path to convey Diwali greetings

Delhi Metro Rail Corporation (DMRC) in its endeavor to spread the message of cleanliness and to promote clean and green environment has taken the initiative of running a specially decorated train with slogans and greetings on the occasion of Diwali.  This train is running on Line-6 — ITO to Escorts Mujesar — with tastefully decorated exteriors to promote importance of cleanliness in the true spirit of ‘Swachh Bharat Abhiyan’ to inspire public, especially the youth and children. Delhi-based media owning company eg. communications supported DMRC in executing the campaign.

The exterior of this six coach train have been exclusively decorated in colorful theme of nature, spirit of festivity along with display of prize winning slogans on ‘Swachhta’. These slogans were part of an ‘online slogan writing competition’ organised by DMRC from 3rd to 7th October 2016 under its ‘Swachh Metro’ campaign. The Diwali Greetings include one liner messages to the public to provide clean and green future to their children by saying ‘No to Crackers’.  

Delhi Metro at present carries around 30 lakh passengers daily (weekdays) with a network of 213km and 160 Metro stations. Such an initiative has the potential to spread the message on importance of cleanliness and inspire everyone to contribute in the ‘Swachh Bahrat Abhiyan’, a Government of India initiative, by keeping their surroundings clean and staying away from any such act which damages the environment and surroundings.