Global Desi showcases summer collection in the outdoor

Anita Dongre’s Global Desi took the outdoor route to showcase its 2015 Summer Collection. The brand has rolled out the campaign with theme – “Color me happy in Mumbai, Bengaluru, Chennai, Hyderabad, Ahmedabad, Baroda, Kolkata, Guwahati and Pune.

The mandate to execute the campaign was given to Street Talk Connect which has been working with Anita Dongre’s well established brands GD and AND for the last two years.

Street Talk Connect has used billboards and mall façade branding for the campaign.

The 2015 Summer Collection of Global Desi has used fluidity of Liva fabric, recently launched by Grasim (Aditya Birla Group), to add flare to the entire range. Offering a delightful selection of boho-chic outfits in comfortable fabrics and flowing silhouettes, this collection perfectly captures the free-spirited, nature’s child that the Global Desi girl is.