Creative Concepts

Creative solutions will enhance OOH impact: Jitendra Chauhan

OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, says Jitendra Chauhan, CMD, JadeBlue Lifestyle India

Published

December 19, 2016

VJ Media Bureau

Stating that OOH advertising has played an instrumental part in the brand building of JudeBlue in Gujarat, Jitendra Chauhan, CMD, JadeBlue Lifestyle India, said in his inaugural address at the 1st Gujarat Talks OOH Conference in Ahmedabad on December 16 that the industry should look to offer more creative solutions to enhance the impact of advertising.

Chauhan stated that JadeBlue has an OOH presence round the year, adding that a brand that is out of sight will be “out of mind” too. He said that a brand should not only look at the selection of media but should also focus upon the content that goes up on the media. He urged the media owners to pay greater attention to seamless execution of campaigns, while attending to minute technical details like printing quality, mounting, lighting, proper margins for the creatives, etc.

He also called for more intense media monitoring in the wake of a campaign rollout, and underlined the need for reliable data on each media unit.