The way to the foodie’s heart is through OOH

Dr. Oetker India, a leading purveyor of western cuisine to India takes the OOH route in Mumbai to promote its brand Funfoods. The duties for the campaign were awarded to Streettalk through their mainline agency OMD. Dr. Oetker is a leading manufacturer of pleasure food with a focus on western food products with product line of salad dressings, spreads, sauces etc.

Commenting on the campaign, Oliver Mirza, Managing Director and CEO, Dr. Oetker India, said, “We are pleased to partner with Streettalk for our OOH campaign in Mumbai. The plan shared by OMD perfectly complements our “Food Mein Daalo campaign and we are impressed by the execution done by Streettalk. We look forward to many such exciting campaigns in the future. The objective of the high-decibel OOH campaign featuring the brand ambassador Sonali Bendre was to amplify the reach and communication through formats like street furniture, metro and transit media. Further to this, differentiation was created through innovative executions on hoardings and bus shelters to catch ample amount of eyeballs.

Dipankar Chatterjee, Director, Streettalk, said, “We are delighted to have’Funfoods’ as part of our portfolio. It’s great to be associated with the leading brand in the category and more importantly, a great client to work with. This is yet another very important landmark in Streettalk’s ambitious growth plans. Streettalk already handles more than 60 clients across categories like FMCG, Consumer Durables, e-commerce, Finance, Automobiles, Aviation, Real Estate, Lifestyle and many more, offering integrated Out-of-Home solutions, including conventional OOH, along with Ambient, Retail, Activation and Creative solutions.