YOC to debut at OAC on July 24

YOC, a brand new contest for young outdoor creative professionals, will be held at the Outdoor Advertising Convention (OAC) 2015 venue (Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai) on July 24-25. The Contest will feature creative professionals below the age of 30 working with creative agencies.

YOC reaffirms the importance attached to creativity in OOH advertising. The Contest underlines the need for closer association between creative agencies and the OOH industry, such that good creative talent is mentored for excellence in the OOH space.

The Contest is designed to engage young outdoor creative professionals who can craft winning creative plans. The participants will be grouped into 2-member teams, with each team having one copy writer and one art professionals. The teams will be briefed by the anchor of the Contest, Santosh Padhi, Co-Founder & Chief Creative Officer, Taproot India, on a campaign project. The briefing will cover the objective of the campaign including the target group, markets to be covered, etc.

Thereupon, the teams will work on their creative plans and make their team presentations to the Jury comprising creative heads, brand marketers and agency heads on July 25. The best of the presenters will also make presentations to the OAC audience.

The winners will get return tickets to Dubai. The prizes will be given away at the Outdoor Advertising Awards (OAA) function that will be held at the same venue in the evening of July 25.