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DDB Mudra West appoints Ferzad Variyava as Group Creative Director

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

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DDB Mudra, the leading advertising agency, has appointed Ferzad Variyava as Group Creative Director, DDB Mudra West. Variyava will be based out of the agency’s office in Mumbai.

Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as Executive Creative Director. His advertising career began with Ambience Publicis. He has worked for leading agencies like Publicis Ambience, Alok Nanda & Co., JWT, Leo Burnett and McCann Erickson.

With a history of partnering new business wins, Variyava was mentored by industry legends in senior client and agency relationship management.

He has found acclaim and appreciation across several festivals locally and internationally including The Abbys (GOAFEST), New York Festivals, The One Show, D&AD (in-book), Cannes, Clios and Young Guns.   

On the new appointment, Rahul Mathew, Creative Head, DDB Mudra West, said, “Over the last few months, we’ve been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he’s going to raise the standard, on many counts, for all of us.

Variyava added: “I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team.

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