Media Planning & Buying
Primetime OOH undergoes revamp
The company re-positions itself as “Prime Outdoors”.
Primetime OOH, the specialist out-of-home media division of parent company Primetime Media services is undergoing a major revamp. Along with that, Primetime OOH recently boosted their strength with the appointment Sanjay R.P. Somvanshi who has 13 years of experience with a wide array of companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and carries cross functional expertise.
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Industry NewsNew study says OOH delivers $7.58 marginal ROI, outperforming print, radio, and linear TV
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CampaignsGodrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
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CampaignsBengaliShaadi.com takes over Kolkata Metro with localized OOH campaign
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Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034