Prakash Arts as Associate Sponsor for OAC 2024

Leading media owning firm Prakash Arts, which has been a long standing partner of the annual OOH Advertising Convention (OAC) which was launched in 2005, has once again extended its brand association with this flagship convention. Prakash Arts has taken up the Association Sponsorship of OOH Advertising Convention (OAC) 2024 which is set to take place on July 26-27 at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru.

Commenting on the brand association with OAC 2024, C D V Subbarao, CEO, Prakash Arts says, “The OOH industry, an ever evolving industry, is now reaching new heights with every new innovation and campaign. Prakash Arts has been associated with OAC since its inception in 2005 and we support OAC in its aim to provide a platform for this growing industry, and to integrate the various industry thoughts, networks and ideas. DOOH being the new face of the OOH industry, we are very eager to gain insights from global speakers on how to capitalise on OOH and DOOH in this growing market.”

The 2-day Convention, centred on the theme ‘OOH: Navigating The New Frontier’, will feature talks & presentations, fireside chats, focused discussions and master-classes on diverse themes that include:

• Emerging OOH media investment opportunities and cross-border collaborations
• Brand perspectives on OOH advertising outcomes
• Business beyond billboards
• Audience measurement metrics
• Effective use of adtech for OOH impact
• Greater creativity for OOH / DOOH
• Integrated communications & OOH
• Urban development & OOH
• Retail DOOH opportunity

Eminent leaders who have confirmed their participation as Speakers include:

• Charles Parry-Okeden, Co-Founder & Global CEO, Executive Channel Network & Independent Chair, OMA & MOVE Australia
• Melanie Lindquist, Managing Director, Talon Asia Pacific, Singapore
• Tom Goddard, President, World Out of Home Organization, The UK
• Rajeev Raja, Founder & ‘Soundsmith’, BrandMusiq
• Joy Bhattacharjya, CEO, Prime Volleyball League, Author, and Sports Analyst
• Dino Burbidge, Innovation Consultant & CEO of Dinova, The UK.