Picture Story
Jabong’s ‘Big Brand Sale’ writ large on OOH canvas
The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units
-
Campaigns
Burger King’s DOOH innovation for Korean Spicy Fest
-
Events
Jagdeep Kapoor to Chair OAC Organizing Committee
-
Talks OOH
Designing for safety and revenue: Mayank Gupta on the role of structural aesthetics in OOH Signage
-
Talks OOH
Southern Markets show promise, but OOH challenges persist, say industry leaders