Picture Story
‘Feel the Fizz’ build-up by Parle
Featuring its new brand ambassador, Salman Khan, the extensive OOH campaign for Appy Fizz aims to further strengthen the brand’s connect with consumers, especially the youth across India
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CampaignsZomato serves up a Garba-inspired OOH twist with a ‘not a Blinkit ad’ billboard
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Creative ConceptsSignpost India turns Bengaluru Metro into a canvas for Karnataka’s cultural heritage
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Industry NewsUS study finds OOH delivers $7.97 in marginal profit ROI as DOOH adoption triples
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Contracts & InvestmentsTVS Motor appoints Dentsu for integrated media mandate