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Creative Concepts1 day ago

Paramount+ brings Dutton Ranch to life with fiery OOH Installation

The installation has been executed at Waterloo Station in London.

Creative Concepts4 days ago

Instamart runs “Aambulance” on Mumbai streets for mango lovers

The campaign is executed by MOMS Outdoor

People4 days ago

Madison Media strengthens leadership with key strategic appointments

Under the change, the company has made 3 key appointments strengthening key areas including content, influencer marketing, digital, south operations...

Insights4 days ago

“AI companies should build barriers against copyright violation”

Next up in Media4Growth’s ‘AI & Creative Ownership’ series, Vinit Patil, Creative Director at Sociowash, speaks about the viral AI-generated...

Creative Concepts4 days ago

Zepto celebrates Ratnagiri Alphonso with hyperlocal OOH

The campaign is executed on the Mumbai-Pune highway

Insights6 days ago

“We’ve all signed a deal with the devil”

Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective,...

Creative Concepts6 days ago

OpenTable turns unpaid motherhood into a giant OOH receipt in Melbourne

The campaign is created by Melbourne-based agency 2045

Uncategorized6 days ago

Dentsu retains Heineken’s global media account

Heineken consolidates creative roster across Publicis, WPP and Stagwell

Markets in Focus6 days ago

OOH delivers 2x the performance lift of TV: New OAAA and Kochava Study

The report, OOH – A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including retail,...

Insights7 days ago

“Kolkata is still a largely local-driven OOH market”

Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational challenges media owners...

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