Campaigns3 days ago

Goldmedal Electricals launches transit OOH campaign in Mumbai

The campaign showcases Goldmedal’s flagship portfolio including its Air Modular Switches, the advanced Smart Home Automation & Sensor series, LED...

Campaigns3 days ago

Chheda’s brings its Modak box to life with kinetic OOH for Ganesh Chaturthi

The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out...

Campaigns4 days ago

BRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru

The activation covered key locations including Russell Market in Shivajinagar, Vidhana Soudha and Koramangala.

Campaigns4 days ago

Chandak Vansham’s swinging Ganpati OOH campaign in Mumbai

The campaign is executed by Media Buying House

Campaigns4 days ago

Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution

Flipkart Minutes brings Barosi Ghee’s food proposition to life through a 3D-inspired billboard that makes the product and its promise...

Insights2 days ago

Indian pDOOH: A SWOT Analysis & Path Forward

In this piece, first published in August 2026 edition of Outdoor Asia, Gulab Patil, Founder & CEO, Lemma, does a...

Talks OOH3 days ago

Het Graphics and Khushi Advertising come on board as Title Sponsors of Gujarat Talks OOH 2026

The two Gujarat-based OOH players join the third edition of Gujarat Talks OOH, an industry forum which looks at the...

Insights3 days ago

From Spots to Impressions to Outcome: The Growth Path for Indian OOH

In this piece, first published in August 2026 edition of Outdoor Asia, installing digital screens alone is like manufacturing mobile...

Company News3 days ago

Wildstone secures Sydney Olympic Park outdoor media portfolio

An investment of $4 million will transform seven prominent billboard locations as Sydney Olympic Park enters its next era of...

Talks OOH4 days ago

Third edition of Gujarat Talks OOH coming up on October 30, 2026

To be held at the Hyatt Ahmedabad, Gujarat Talks OOH will focus on the emerging new opportunities and growth potential...

Insights4 days ago

Why is India’s digital signage market not looking beyond the screen?

Rajesh Bhattacharjee, CEO & Co-Founder, Pickcel, talks about why the software layer remains overlooked in digital signage, what is changing...

Insights5 days ago

On how the LED market dynamics can shift from price to solutions

Jayesh Birawat, Founder, Kperifics, on the price-led conversations shaping India’s LED and digital signage market, and how the industry can...

Campaigns5 days ago

Lloyd puts its TV screen on a billboard in Noida

Posterscope India, along with Sakshi Advertising, has executed this campaign in Noida.

Campaigns5 days ago

HARIBO gives Starmix a creative OOH makeover

The campaign is created by Quiet Storm and is currently running across the UK and the Republic of Ireland.

Insights5 days ago

OOH’s Adtech Moment: Are We Ready to Claim it?

In this piece, first published in August 2026 edition of Outdoor Asia, Rachana Lokhande, Founder, Glocal Bridge writes about OOH-native...