‘Skillful tools, reliable data & traffic movement info are essential to gain clients’ trust back on OOH medium’

In Viewpoints By Bhawana Anand - July 01, 2020

Dipankar Sanyal, CEO, Platinum Outdoors, shares that the firsthand experience of rolling out multicity campaigns in the pandemic scenario

India sees increased mobility under Unlock Phase 1, says Google report

In Research By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network

In Digital OOH By Rajiv Raghunath - June 18, 2020

As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way

How India travelled during lockdown?

In Research By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

Moving Walls in pact with global mobile location data player Quadrant

In Digital OOH By M4G Bureau - June 08, 2020

The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform

In Digital OOH By Rajiv Raghunath - May 20, 2020

SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.

Ninja Media Creations launches data-monitoring software

In OOH News By Pray Jani - May 13, 2020

The software will provide data insights for a railway audio advertising campaign

Lemma & Lifesight enter into strategic-partnership

In Digital OOH By M4G Bureau - April 21, 2020

This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data