Laqshya Media Group takes up title sponsorship of OAC 2019

In OOH News By M4G Bureau - May 15, 2019

Laqshya Media has actively participated in the preceding editions of the annual OAC, contributing to the industry’s thought leadership

82.5 Communications wins CERA communication duties

In OOH News By M4G Bureau - May 08, 2019

We liked the agency's approach to the category which was almost radical as they highlighted some basic shifts from category communication: Atul Sanghvi, Executive Director, Cera

Gideon Adey, Audience Activation Director, Kinetic UK, to address OAC 2019

In OOH News By M4G Bureau - April 25, 2019

Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision making in OOH buying

Remi Roques, MD, Ayuda APAC to address OAC 2019

In OOH News By M4G Bureau - April 22, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

Shoppers Stop’s ode to regional Indian New Years

In OOH News By Ria Banerjee - April 12, 2019

The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April

OAC 2019 to be held in Mumbai on July 26-27

In OOH News By M4G Bureau - March 05, 2019

The 15th edition of OAC will be held at the Renaissance Mumbai Convention Centre Hotel, Mumbai; the OAA 2019 Awards function will be organised at the same venue on July 27

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

Money4Drive bags bus ad rights in Indore in pact with Proactive In & Out Advertising

In OOH News By M4G Bureau - February 21, 2019

The contract has been awarded for a period of 2 years

Heads of top specialist agencies to address 1st Transit Media Talks conference in Mumbai on Feb 28

In OOH News By M4G Bureau - February 11, 2019

The conference will feature a panel discussion on the media planning and buying approach adopted by specialist agencies, involving Rachana Lokhande, CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Dipankar Sanyal, CEO, Platinum Media; Jayesh Yagnik, COO, MOMS Outdoor Media Solutions; Vinkoo Chakraborty, Business Head, Rapport Worldwide

Proactive In and Out bags bus media rights in Delhi, Indore and Kolhapur

In OOH News By Shradha Mishra - January 28, 2019

The rights, allotted for 5 years, cover 200 sqft of media space including side and back panels on more than 3000 buses