‘OOH offers choices for media format’: Muralidharan

In OOH News By Mohit Manghani - July 29, 2019

OOH is a permanent fixture and remains in consumers mind for a longer run says Muralidharan, Regional Manager (Marketing) of LIC's Western Zone

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa

In OOH News By M4G Bureau - December 19, 2017

The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series

HD technologies showcase in-stadia branding at India-SL Test matches

In Digital OOH By M4G Bureau - July 26, 2017

Seagrams Royal Stag Cricket Gear and Servo Lubricants have signed up the deal for Title and Powered by on-ground partners of the India Tour of Sri Lanka Cricket Test Series 2017, handled by ITW Consulting

ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

Chennai & Rest of Tamil Nadu: Revving up for a smooth takeoff

In OOH News By VJ Media Bureau - May 08, 2015

Progressive outdoor policies, concerted efforts by the industry to project the regional markets and engage national brands, and long-term project partnerships between civic boides and OOH players will provide the much-needed thrust for the OOH industry to board a higher growth trajectory