Timely payments critical for OOH recovery

In OOH News By - August 30, 2021

Media owners weigh in on the need for streamlining and facilitating timely payments from buyers

‘A strong trade body would help the industry wade through troubled waters’

In OOH News By N Jayalakshmi - August 27, 2021

What is the role of an industry body at a time when business is limping back to normalcy post pandemic? Outdoor Asia reached out to media owners to get their views on the role of a national or regional trade body in supporting the OOH industry’s growth, in terms of these four aspects: A. Policy Policy advocacy and discussions with regulations B. Access to technologies and digitalisation of OOH C. Training/retraining of OOH professionals and D. Discussions with OOH planners and buyers on brand engagements, campaign durations, timely payments, etc. Here is the first part of their take.

‘This is no time to sit back, but walk that extra mile’

In OOH News By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

Podhigai Ads installs new digital screens

In Digital OOH By Ria Banerjee - June 15, 2020

The company has a vision to earn a significant market share in the DOOH market by 2022

Podhigai Ads plans reinforcement of its teams

In OOH News By Ria Banerjee - April 23, 2020

The OOH firm underscore the imperative of having strong inhouse teams for leveraging growth opportunities once business resumes

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Podhigai Ads acquires exclusive ad rights for Forum mall media

In OOH News By Ria Banerjee - January 23, 2020

The backlits media has been gaining positive response from advertisers

Equitas Bank creates brand identity with Neon Technology

In Campaigns By M4G Bureau - August 21, 2019

Chennai-based Podhigai Ads India has executed innovation on neon technology for Equitas Small Finance Bank near Marina Beach

Podhigai Ads rolls out new initiatives to benefit media owners & clients

In OOH News By Ria Banerjee - June 12, 2019

The Chennai-based OOH firm has launched online payment options and Lease Your Media option on their website, which brings both parties involved on a common ground