Kerala govt flags down plastic-coated fabric for outdoor ad displays

In OOH News By M4G Bureau - February 25, 2020

Plastic coated fabric need to be replaced with cloth (plastic-free), paper (plastic-free) and polyethylene material

Casio targets masses with multiple sales promotion campaigns

In Campaigns By Ria Banerjee - February 17, 2020

Chennai-headquartered Podhigai Ads has executed end of season sale & valentine day offer campaign in Tamil Nadu, Pondicherry, Kerala, Bangalore and Hyderabad

Questions galore in Kerala on PVC flex recycling, use of alternative media

In OOH Solutions By Bhawana Anand - January 31, 2020

SPIA maintains that PE is not eco-friendly

Asian Paints taps southern markets with diversified strategy

In Campaigns By Pray Jani - January 22, 2020

MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state

District Tourism Promotion Council (DTPC) of Kozhikode offer advertising ownership

In OOH News By M4G Bureau - December 12, 2019

The tender requires the concessionaire to upgrade, maintain the beach pavilion with ad rights for 3 years

Pioneer Polyleathers responds to RTI finding on its PVC recycling unit in Rudrapur

In OOH Solutions By Bhawana Anand - November 28, 2019

The RTI response will have a key bearing on the Kerala Govt ban on use of flex for advertising and publicity

LSGD Kerala claims no PVC recycling facility available

In OOH News By Bhawana Anand - November 22, 2019

SPIA has been highlighting the operations of Pioneer Polyleathers in Rudrapur which recycles used PVC flex

SPIA further streamlining used PVC flex recycling

In OOH News By Bhawana Anand - November 18, 2019

Kerala govt has not come up with any proof that used PVC flex is non-recyclable

Kerala HC gives state govt 2 weeks to submit report on PVC flex recycling

In OOH News By Bhawana Anand - October 23, 2019

The state government is called upon to furnish proof that PVC Flex is non-recyclable

Green fabric demand rising in Kerala

In OOH News By Bhawana Anand - October 09, 2019

Manufacturers and suppliers believe the regulators and enforcers need to clearly specify the nature of fabrics that can be used for advertising display