‘Innovation is vital for OOH’

In Viewpoints By Ria Banerjee - March 16, 2020

Vinod Kumar Gupta, MD, Dollar Industries talks about the brand’s OOH advertising experience. Edited excerpts

Sony BBC Earth states Climate Change Facts on OOH

In Campaigns By Pray Jani - March 12, 2020

High traffic locations were selected to compel the onlookers to realize the impact of human actions on Climate Change via eye-catchy OOH campaign

Fabric gives less elbow room for innovations

In OOH Solutions By Pray Jani - March 04, 2020

The creative concepts will need to planned differently when using green material

Rustomjee unloads shifting task

In Campaigns By Pray Jani - February 19, 2020

The Mumbai based real estate brand adorns a hoarding into a truck back-panel highlighting ready to move facility

Magic Bus depicts “Ropes of Poverty” with 12 FT Installation at Kala Ghoda Arts Festival

In Campaigns By M4G Bureau - February 11, 2020

The installation has been conceptualised by Famous Innovations and created by Vinod Guruji

Stephanie Gutnik to lead NewGen workshop at WOO Toronto Congress

In OOH News By M4G Bureau - February 10, 2020

Bringing fresh talent into the space is essential for continued innovation, says Stephanie

Collaborate to evangelise transit media: Suresh Balakrishna, CRO, Hindu Group

In OOH News By Bhawana Anand - February 10, 2020

Suresh underscored the need for more innovations, better maintenance of the media assets, audience metrics and clear visibility on RoI, and importantly a concerted effort to bolster the image of the transit media itself among the advertisers

Gurbaksh Singh to lead newly launched DAN’S Innovation Lab

In OOH News By M4G Bureau - February 07, 2020

Led by Gurbaksh Singh, erstwhile chief creative technologist at Dentsu Webchutney, DAN Innovations Lab India will drive solutions for clients keeping creative and tech at its functional core

Raymond’s ‘Complete Man’ arrives in style

In Campaigns By M4G Bureau - January 09, 2020

The innovation executed at conveyer baggage belt is to showcase the various new formal wear looks

Innovative cut-outs help promote Jumanji 2

In Campaigns By Pray Jani - January 08, 2020

Raya Media initiated the innovative campaign at high-traffic locations for high visibility