Picture Story
BBC marks launch of new vampire show with clever play of shadows
In honour of a new version of Dracula on the small screen, the BBC has unveiled two billboards that, when lit, create a silhouette of the
Transylvanian count’s face.
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Easy Outdoor to showcase cloud-based adtech solutions at OAC Expo 2025
Gaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025
World Out of Home Organisation releases 2025 Global Expenditure survey
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
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The campaign leverages various high-impact OOH formats to amplify its core message around achieving the 'Perfect Shape'.
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Lonavala rains: Lovers point, and now, singles point
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“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
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OACShekhar Narayanaswami, CEO, Times OOH, joins OAC panel for a power packed discussion
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Industry NewsConnect Network Inc. launches “GenreAI” – India’s first AI-Led cinema planning engine
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OAAOAA 2025 Jury Meet held in Gurugram
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Campaigns
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
