Contracts & Investments
Netflix expands billboard ownership in West Hollywood
The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars
Netflix has bought up prime billboard space along the mile-and-a-half-long section of Sunset Boulevard in West Hollywood that is among the most coveted advertising properties in the country. The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars.
Along this winding stretch filled with tourists, the major studios and networks have historically promoted their latest titles with massive outdoor ads that tower over the street’s upscale shops and restaurants.
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Brand Insights‘Make OOH more affordable & accessible to regional brands’
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Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
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