Vodafone promotes IoT services for smart business
By M4G Bureau - June 14, 2018
The OOH campaign creatively showcases the use cases to the target audience, promoting deployment of IoT solutions in Indian market
After establishing a tactical branding across top airports, Vodafone has been spotted promoting its IoT services designed for smart business in multiple cities through OOH medium. The cluster branding on OOH medium is a push towards brand’s wide deployment of IoT solutions in Indian market and offers an industry-first solution for end-to-end management of device, application, connectivity, service platform, support and security. Vodafone launched the #SmarterWithIoT campaign, an industry-first enterprise brand campaign focusing on IoT by a telecom operator in India. The main objective is to trigger conversations around many possibilities of IoT across various sectors in India and to make business smarter with IoT.
Commenting on the campaign and its OOH association, Monalisa Sahoo, SVP – Marketing, Vodafone said, “Out of Home advertising forms a key element for us in the #SmarterWithIoT campaign, since a large part of our target audience is located in the key business hubs – Mumbai, Delhi and Bengaluru. We conceptualised digital OOH boards targeted at the airports in the three cities. The OOH campaign creatively showcases the use cases to the target audience. OOH has been complemented by print advertisements in leading financial newspapers, along with social and digital channels.”