GM lights up OOH with high-end offering
By M4G Bureau - March 16, 2018
The month-long campaign was rolled out in Chennai by DBL Media, using a variety of OOH formats that includes BQS, FOB, mall media, etc
GM Modular launched an extensive OOH campaign in Chennai to promote its high-end switches that can be operated through Wi-Fi. Handled directly by DBL Media, the campaign was widely seen promoting the benefits of using the product.
A variety of media formats was used for the campaign that included BQS, FOB, mall sites, mini hoardings, pole boards, etc.