Casio rolled out a series of sales campaigns on outdoors for different seasons. Executed by Chennai-headquartered Podhigai Ads, the main objective of Casio’s month-long End of Season Sale campaign and 10 days long Valentine’s Day offer campaign was to boost sales amongst youth ranging from 18-30 years respectively. Therefore, the brand deployed both campaigns on multiple media formats at various touchpoints like LED theatre media, LED digital kiosks, traditional hoardings, centre medians, mall drop downs, unipole of different sizes respectively across Chennai, Coimbatore, Tirunelveli, Pondicherry, Trivandrum, Calicut, Cochin, Bangalore, Hyderabad.

And the Valentine’s Day offer campaign was executed in theatre media, hoarding, bipole and unipole formats. The campaign has also been deployed at IT parks in association with BizTalk.

Talking about the campaign, Madan Seeni, Director, Podhigai Ads shares exclusively with M4G, “Every time when we work for Casio, we show them a new characteristic of the campaign to claim their audience and the brand feels more comfortable as well as rich about the outcome of the campaign.”