Cars24 rolls out integrated brand campaign on OOH
By M4G Bureau - November 13, 2018
The multiple format campaign was accompanied by car branding in Chennai & Hyderabad executed by My Hoardings
The OOH leg of Cars24’s new brand campaign has begun to capture the market with a multi-format campaign. The campaign is spread across different cities on large formats along with transit media. The car branding executed in Hyderabad and Chennai markets was exclusively handled by My Hoardings.
The OOH campaign aims to position the brand as the one-stop shop for sale of used cars and highlight the transactional convenience it offers.
The tagline of the campaign, “Car bechni ho, toh Cars24” emphasizes the market leadership that the brand aims to establish. The campaign plays effectively on the idea that today’s consumer values the convenience and trust with which a transaction is conducted in the used-car selling space.
Each creative showcases the new brand ambassadors i.e. Nawazuddin Siddiqui and Mandira Bedi with messages in regional language.