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Madison Media strengthens leadership with key strategic appointments
Under the change, the company has made 3 key appointments strengthening key areas including content, influencer marketing, digital, south operations and sports marketing.
Madison Media announces key leadership appointments as part of its continued transformation under the Madison 3.0 vision, across key areas including content, influencer marketing, digital, south operations and sports marketing.
As part of this strategic expansion, Mayank Bhatnagar joins Madison Media as Chief Client Officer, where he will lead the agency’s South operations and drive strategic growth for the business and its clients in the region.
Mayank returns to Madison with over 25 years of experience across India, Malaysia and Singapore. Over the course of his career, he has held senior leadership positions at leading global agency networks including OMD Malaysia, Carat India and Mindshare. His expertise spans driving business growth, profitability and managing large-scale client relationships across categories including FMCG, telecom, automotive, QSR, IT, banking, retail, media and education. He has worked with marquee global brands such as Apple, McDonald’s, Nestlé, P&G, Mondelez, Intel, Tata Group and Standard Chartered Bank.
Speaking on the leadership appointments, Ajit Varghese, Partner & Group CEO, Madison Media, said, “This is a very intentional step in how we are shaping Madison for the future. Clients today expect ideas that move seamlessly across content, platforms, creators and commerce. With these leaders, we are bringing together experience and new-age thinking to make that possible at scale.”
Commenting on his appointment, Mayank Bhatnagar, Chief Client Officer, Madison Media Omega, said, “The industry is shifting from capability-led growth to outcome-led partnerships. In leading the south business, my focus will be on deepening client relationships, building strong teams and ensuring we deliver measurable impact. I’m excited by the opportunity to shape this next phase of growth.”
Madison Media has also appointed Karan Rao as Vice President, Content & Influencer Marketing and also appointed Dinesh Rathod to lead the sports vertical.