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Jasleen Kaur elevated to Head of Marketing at Bata India
Jasleen Kaur takes on the expanded leadership role after serving as Head of Category Marketing and Public Relations at the footwear retailer.
Bata India Limited has elevated Jasleen Kaur to Head of Marketing. Jasleen announced the appointment on LinkedIn, marking a new chapter in her association with the footwear retailer, which she joined in October 2024 as Head of Category Marketing and Public Relations.
In her previous role, Jasleen led brand strategy and communication across Bata India’s portfolio, including Bata, Hush Puppies, Scholl, Bubblegummers, Nine West, Power, Floatz and North Star. Her expanded mandate places her at the helm of marketing for the company’s diverse brand portfolio.
Before joining Bata, Jasleen served as Assistant Vice President of Marketing at Reliance Brands Limited, where she handled marketing and media relations for international brands including Hugo Boss, Mothercare and Hamleys in India. She also spent over seven years with Benetton Group, overseeing marketing, public relations, sustainability and brand strategy across India and South Asian markets such as Nepal, Sri Lanka and Myanmar.
Jasleen began her corporate career at Canon India, working across digital marketing and corporate communications. Her experience across footwear, fashion, retail and consumer brands brings together brand strategy, communications and market developme